Trusted by
Selected Work
2014 — present
DOCTO
Health TechBrand / Product / Digital · 2014–2024
Australia's first virtual hospital. Named and designed from day one. 400,000+ patients.
Pinch Payments
FintechBrand / Digital / Physical · 2019–2024
Five years of brand, web and physical design. Acquired by Fiserv in 2025.
CarExpert
MediaBrand / Digital / Campaign · 2020–
Australia's largest new car website. Mumbrella Publishing Award two years running.
Home Guardian
MedTechIndustrial Design / Product · 2021–
Award-winning AI assistive technology for fall detection. Designed end to end.
Holloway
LuxuryIndustrial Design / Brand · 2016–
Custom eyewear commissioned by Sony, EMI, Warner and Universal. Jack Johnson. Ed Sheeran.
Bellingen Brewing Co
FMCGBrand / Packaging / Campaign · 2018–
Brand identity, packaging and ongoing campaigns for an independent regional brewery.
About the practice
We don't specialise in one lane. We go deep across all of them — because the best outcomes require all of them at once.
Secret Agency is a full-stack creative strategy practice. We work with founders, CMOs, and leadership teams at purposeful organisations building something that actually matters. Health. Wellbeing. Technology. Industries where precision counts.
What makes us different: we build our own ventures alongside client work. Away, TMPL, Wavz, Sawna, Gordon Motors. We have commercial skin in the game. We know what it costs to get something to market. That changes how we work.
Founded 2017. Based in Bellingen Shire. Working nationally.
Own Ventures
Biometric wellbeing platform and post-work era ecosystem.
Modular wellness infrastructure — cabins, saunas, onsens.
Proprietary water treatment device using applied sound frequency.
Handbuilt timber saunas from Australian materials.
Bespoke ICV motorcars.
Modern trade — roofing, cladding and architectural surfaces.
What we do
End to end, or drop in where you need us most.
Industrial Design
From concept to manufactured object. We design products that work in the real world, built to survive it.
Brand Strategy and Identity
Naming, positioning, visual systems. The foundation everything else is built on.
Product Design and Development
Digital products, platforms and interfaces — designed from first principles, not templates.
Digital and Web
Sites and systems that do the work. Fast, clear, built to convert.
Campaigns and Communications
From launch to ongoing — strategy, creative and execution across paid, owned and earned.
Packaging and Physical Design
Objects that hold attention on shelf and in hand. Material choices that carry the brand.
Capital Raise Materials
Pitch decks, information memoranda, investor comms. Built to close rounds.
Commercial Strategy
Business model, go-to-market, pricing, channel. We think in outcomes, not deliverables.
Environmental and Spatial Design
Retail, hospitality, workplace. Brand expressed in three dimensions.
R&D Programme Design
Grant strategy, accelerator positioning, R&D roadmap. We have done this before.
We work end to end or drop in where you need us most.
400K+
Patients through DOCTO — Australia's first virtual hospital
7+
Ventures built and brought to market by the same team
2025
Pinch Payments acquired by Fiserv — five years of partnership